Czy wiesz, że tam is sposób na dodanie niestandardowych linków do każdego z postów na Instagramie?
Z Linkinem.bio później możesz przekształcić swój kanał w klikalną, możliwą do zakupu stronę docelową — ułatwiając sprzedaż na Instagramie.
Ale nie wierz nam na słowo. W tym poście na blogu udostępniamy 6 marek z kanałami na Instagramie, których możesz się nauczyć:
Dlaczego Twoja firma potrzebuje kanału na Instagramie do zakupów
Chociaż Instagram świetnie nadaje się do udostępniania kreatywnych i angażujących treści wizualnych, jest to również skuteczna platforma do zwiększania ruchu i sprzedaży.
W rzeczywistości 70% kupujących sprawdza Instagram pod kątem odkrywania produktów, co czyni go doskonałą przestrzenią do osiągnięcia celów e-commerce.
Dziś użytkownicy Instagram Instagram mają wiele opcji robienia zakupów-czy to za pośrednictwem linków w historiach, oznaczonych produktów w postach, ostatniego sklepu Instagram, czy link w biografii na Instagramie.
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The link in your Instagram bio is valuable real estate as you can use it to drive traffic to your website, product shopping pages, blog posts, events, and more.
But with only one link to play around with, it can be time consuming to frequently update the URL every time you want to direct your followers to a certain place.
Enter Linkin.bio by Later, a tool that automatically creates a clickable version of your feed that you can link to from your Instagram bio.
Teraz, gdy jeden z Twoich obserwujących kliknie link w Twoim bio, zostanie przeniesiony na stronę docelową zoptymalizowaną pod kątem Internetu i urządzeń mobilnych-tworząc najlepszy kanał na Instagramie.
Najlepsza część? To nic nie kosztuje!
Możesz nie tylko łączyć się z wieloma witrynami i stronami, ale także śledzić informacje, takie jak kliknięcia, odsłony stron i sprzedaż z każdego postu.
A jeśli masz późniejszy Plan rozwoju lub zaawansowany, możesz zintegrować swój sklep Shopify z Linkin.bio, tworząc jeszcze łatwiejszy sposób na zakupy dla obserwujących i śledzenie przychodów.
Gotowy, aby utworzyć kanał na Instagramie do zakupów? Sprowadź Linkina.bio teraz (za darmo!)
6 Marek Z Kanałami Na Instagramie
Teraz, gdy wprowadziliśmy sprzedaż na Instagramie z Linkin.bio, spójrzmy na 6 później klienci, którzy z powodzeniem napędzają ruch i sprzedaż za pomocą narzędzia:
#1: Zbiorowe Sztuki Piwowarskie
Jeśli chodzi o promowanie produktów na Instagramie, Collective Arts Brewing udaje się sprzedawać bez bycia apodyktycznym lub nachalnym.
Ich kanał to zdrowa mieszanka ujęć produktów i polecanych artystów, a często używają opowiadania historii, aby pomóc przyciągnąć ruch do ich Linkina.strona bio:
W rzeczywistości opowiadanie historii jest podstawą ich strategii i pozwala im łączyć się z publicznością.
„Chcemy, aby ludzie czuli się emocjonalnie związani z naszą marką, dlatego wykorzystujemy naszą społeczność i naszych artystów, aby opowiadali swoje historie”, wyjaśnia dyrektor ds. marketingu i komunikacji marki, Toni Shelton.
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By creating a shoppable Instagram feed with Linkin.bio, they can link each post to a specific webpage or piece of content, making it easier for their followers to find exactly what they are looking for — whether it’s a new gin cocktail or recently discovered designer.
Want to learn more about how Collective Art Brewing uses Linkin.bio? Read our case study with the beverage brand.
#2: Well+Good
While many brands use Linkin.bio to sell their products, it can also be used as a tool to drive traffic to articles and blog content.
Take Well+Good for example. The popular lifestyle publication has seen huge success using Linkin.bio to drive traffic back to their website.
“Linkin.bio has been a game-changer for our Instagram strategy since we can promote multiple articles a day,” says Social Media Manager, Hannah Weintraub.
The ability to add multiple links to each of their Linkin.bio posts means that they can give their followers numerous options to choose from while they’re scrolling through their feed.
By consistently sharing engaging content with clear CTAs (call-to-actions), Well+Good is able to drive huge volumes of traffic to their website and increase their brand awareness in the process. It’s a win-win.
NOTE: Adding multiple links to one Linkin.bio post is only available on Later’s Growth and Advanced plans.
#3: SuperHi
When it comes to selling products on Instagram, online education platform SuperHi understands the power of using guest articles and tips to drive conversions.
Calling themselves a “global community of people learning together online”, SuperHi’s feed is full of projects by graduates, pull-quotes from designers, and helpful design tips:
By leveraging the content from Q&As and articles on their website, they are able to create eye-catching social media posts which encourage followers to click-through and read more.
Any creative who is curious about their educational courses, will quickly be able to see the type of results SuperHi graduates produce, and is also able to gain valuable insights from creatives around the world — their experiences, challenges, and processes.
Using Linkin.bio to both educate and subtly promote their courses and resources (like guides and tutorials) is a great way to use the tool.
Ready to level-up your e-commerce strategy? With Linkin.bio Gallery you can embed your Linkin.bio feed directly onto your website or blog! Upgrade to Later’s Growth or Advanced plan to get started.
#4: Patagonia
Patagonia is a rare exception in the retail world. As a brand with purpose, they’ve transcended their roots in sportswear and become a global icon for environmental and social advocacy.
By investing in authentic storytelling, they’re able to share their unique value proposition and relevant product information without coming across as overly promotional.
With Linkin.bio, they can drive visitors to discover longform content that covers topics like climate change and the concept of gifting hand-me-downs:
It’s this mix of compelling content that makes Patagonia such a powerhouse at driving sales and traffic from Instagram.
When someone clicks-through to their shoppable Instagram feed, they can watch a short documentary, read an article, and shop for some new gear — the opportunities are endless.
Building a feed of only product photos often isn’t enough to keep your community engaged anymore, and Patagonia has tapped into the benefit of adding value.
#5: Back Beat Co.
Back Beat Co. is a lifestyle brand with a dedication to “people, planet, and then profit.” Their prioritization of ethical and social responsibility and low impact clothing is clear throughout their feed.
And we love how they incorporate quotes from their blog as a hook to drive traffic using Linkin.bio.
Rather than the standard “We interviewed this person, check the link in our bio”, they use intriguing quotes from the blog post in their caption and then encourage their audience to click-through and find out more.
Back Beat Co.’s lifestyle imagery and engaging captions work simultaneously to drive traffic to their blog and website — without coming across as too salesy. Let the Linkin.bio clicks roll in.
#6: Ellevest
With the goal of helping women achieve financial independence, Ellevest’s feed is filled with incredibly engaging content — from inspirational quotes to pop-cultural references and memes to interviews with women leaders.
And while they aren’t an ecommerce brand per se, the tech company does operate multi-tiered membership plans where members can learn about investing, banking, and access financial coaching and other resources.
So, how does creating a shoppable Instagram feed work in their favor? By using strong CTAs, thumb-stopping content, and encouraging their followers to find out more via the link in their bio.
Their feed is also full of save-worthy quotes that frequently receive tons of engagement. These quotes are like the taster to the full interview or article found on their website.
Because they’re able to intrigue followers with shareable content, they can then gently encourage them to convert to one of their membership plans for even more valuable content, tips, and connection.
Linkin.bio is a great way to turn your Instagram followers into customers by eliminating the need for users to open a separate browser to search for a product.
By enabling them to find your product pages, blog posts, and more within two clicks, Linkin.bio creates the perfect shoppable Instagram feed. Cha-ching.
Ready to easily drive traffic to your website? Join the 3+ million brands that love Later and start using Linkin.bio today (for free!)
